Audience First

Insight, strategy, and creative consultancy at the intersection of TV and marketing.

Jack's experience in business, content marketing and production helped us extend our capabilities as a company with absolute confidence. He has led successful pitches for us and delivers results quickly. We love Jack.

Jono Holt, CEO,

Otherway

Jack is an endless source of energy, ideas, intelligence and insight that has helped us develop our proposition and processes, resulting in the growth of our client base. I would recommend him to anyone.

David Wise, CEO,

Parable

Jack is a transformative talent. An entrepreneurial strategist with a rare set of core competencies. He's results-oriented with the clarity of vision to ensure the success of any creative project, from ideation to delivery.

Rob Langford, Head of Comms,

Universal Robots

Hello, thanks for being here

If you don't want to read the rest, know this: I am obsessed with connecting to audiences. After university I won an MTV commission, and I've been planning ideas that help people think and act differently ever since. That involves creating stories and explanations in different media for TV and brand clients like Red Bull, The BBC, Facebook, Sky, HP, Nike and many others. I've built two data, creative and media agencies (Telegraph Hill and Beta Alliance) working with amazing people along the way. These days I enjoy solving worthwhile problems to help businesses grow, so if any of this resonates with you, drop me a line.

Ways of working together

A New Way To Develop TV IP

Development teams are expensive, inconsistent and slow. So I'm working on a new IP development process that enables time-poor people to curate insight and inspiration across social data and AI agents to create deeply researched ideas tailored to audiences' interests.

Fractional TV Development Exec

What if you had a development exec you could turn on and off? You could maximise opportunities, create ideas, manage more relationships, legal, budgets - even build new processes that reduce costs and improve results. I'd love to help you build the company you want, but don't have time to focus on.

Fractional CMO

The chart shows the weighting of my knowledge base. For me, orchestrating full funnel marketing starts with brand building stories and ends with revenue growth, tracked performance, and measurement within a framework that enables ongoing success.

In House Support:

Campaign Planning & Execution

You know the objective, but what's the best way to achieve it? I offer one stop strategy, creative, production, media and measurement leadership on one condition: we start with stories that matter, not ads that get lost.

Example Work

"A Jack of all trades is a master of none, but often times better than a master of one."

Wise words that have stood the test of time. I love working across disciplines to bring people together around great ideas.

The below are a few pieces I like from the many TV series, brand campaigns and performance marketing projects I've led.

Telegraph Hill

Red Bull: Can You Make It

There's Roman Kemp and Vick Moss meeting as we gathered mobile content from 100s of students across Europe and created a completely new workflow to deliver a live studio show, and 100s of pieces of social video everyday. Here's more about Telegraph Hill's pioneering approach:

Beta Alliance

Kaspersky: Imagine Beyond

Winner: Brand Film Awards, Best Doc

This mid-form doc series ran for 9 episodes across 3 seasons. It was one part of several years of work I led that's summed up by this video:

Audience First (Consultancy)

Kaspersky: Fearless Gaming

After Beta Alliance, I built a full funnel gaming and eSports campaign that unlocked conversion in global audiences for Kaspersky's gaming product.

The project covered content, advertising and partnerships with many esports teams, inc. Fnatic.

This led to me Exec Producing Take Your Shot which told "the rags to glitches tale of an amateur team of underdogs" and captured "the fly-on-the-wall drama in a cracking feature-length doc” - according to Shots. Broadcast Magazine were more succinct saying, “Esports gets the 'Drive To Survive' treatment.”

Current Personal Projects

I'm fascinated by the ways in which culture and society are altered by people and technology, for good and bad.

Though it can feel futile at times, I insist on trying to do good things that support the ideals of democratic open societies.

Whistleblowing Documentary

I'm working with a British former spy to explore the human impact of whistleblowing alongside a roller coaster, rock n roll dramatic narrative that opens this important and timely topic up to a far broader audience.