

Businesses founded: 2
Telegraph Hill (2010 - 2016)
Beta Alliance (2018 - 2023)

Career Highlights
Creating jobs for 100s of people
Unlocked conversion in global gaming audiences for a tech brand
Built large social followings for multiple brands and converted into sales
Launched BBC The Voice
Won multiple TV commissions
Produced and presented MTV Series
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Example
Fearless Gaming. Powerful Protection.
This video is one part of a three year campaign that covered content, advertising and partnerships across multiple markets. One YouTuber described a video this comms platform and full funnel global campaign as "God Tier advertising". Personally I wouldn't go quite that far, I preferred, "Take note global corporations, this is how you
advertise to Gamers."
Example
Imagine Beyond
Winner of Best Documentary, Brand Film Awards 2021. Working with my team at Beta Alliance I developed and exec produced this series that was commissioned by Kaspersky for their storytelling platform Tomorrow Unlocked. The film was a cornerstone of a wider brand, consideration and conversion strategy to unlock conversion in existing and new global audiences.